Rio SEO Announces Future Path Following the Dentsu Aegis Network Acquisition of Covario, Inc.

SAN DIEGO–(BUSINESS WIRE)–Today, Dentsu Aegis Network announced that it has signed a definitive agreement to acquire Covario, Inc.’s search and content marketing agency business. Covario’s Rio SEO software unit, which offers award-winning local search, enterprise search, and social media automation and analytic tools, will remain an independent SAAS company and continue to power the software […]

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Martech, meet salestech: HubSpot’s acquisition of Rekindle pushes marketing automation out to sales

HubSpot recently announced the acquisition of Rekindle, a startup that helps sales intelligently leverage the “contact graph” to find relevant business contacts. This move is indicative of yet another level of integration between marketing and sales, between martech and salestech. And for HubSpot, it’s an extension of its value from the top of the funnel right down […]

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